What is a content retainer?
A retainer is an ongoing production partnership.
Instead of organizing individual shoots every time you need content, your brand has a dedicated place in our schedule and a team that already knows your product, your aesthetic, and your deadlines.
The result is content that compounds over time: visually consistent, strategically informed, and always ready when you need it.
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CREATIVE DEPTH
We refine your visual language over time instead of reinventing it, building a recognizable aesthetic that compounds.
EFFICIENCY
Planning content together reduces prep time, minimises reshoots, and keeps production lean.
SPEED
No quoting cycles or booking gaps. We already know your brand before the brief arrives.
CONSISTENCY
Same team, same visual direction, same level of care every cycle. No starting from scratch.
why brands choose retainers
Not every brand needs a retainer. But some brands can't operate without one.
A retainer makes sense when content is part of your ongoing marketing operations, not something you think about when you're about to run out of it.
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You're launching products regularly and need content ready before each one.
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You're managing an active social presence and constantly scrambling for new material.
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You've had shoots done before but the inconsistency between them is showing.
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You're ready to stop treating content as reactive and start treating it as a system.
If this sounds like where you are, then let's build something consistent.
01
ENQUIRY & ONBOARDING
Tell us about your brand, your goals, and your content needs. We'll recommend the right retainer structure and get you set up from day one.
02
BRIEF SUBMISSION
Before each production cycle, you submit upcoming priorities - launches, campaigns, seasonal moments. The earlier we have it, the better we prepare.
03
PRE-PRODUCTION
We develop concepts, build the shot list, source props, plan styling, and coordinate every detail before shoot day.
04
PRODUCTION
Your concepts move from plan to reality. Photography, video, and creative direction, all handled.
05
DELIVERY
Editing, colour grading, and retouching are completed promptly. Assets are delivered via your private gallery on a consistent schedule.
06
ONGOING SUPPORT
Between cycles we're available for minor adjustments, format variations, and planning conversations as your needs evolve.
HOW A RETAINER WORKS
good questions.
Our retainers are structured across two tracks depending on your brand type and scope. Hospitality retainers (for cafés, bakeries, and restaurants) begin from $1,500/month. Production retainers for CPG and product brands begin from $2,800/month. Final investment varies depending on cadence and scope. Get in touch and we'll come back with a clear proposal tailored to your needs.
Retainers require a 3–6 month minimum depending on cadence . It's enough runway to establish creative rhythm and deliver work that builds over time.
Absolutely, and we'd encourage it. Many of our retainer clients started with a one-off project. It's a great way to experience how we work before committing to an ongoing partnership.
Monthly retainers are scoped lean and in-house, but typically include recipe development and food styling. Bi-monthly and quarterly retainers can include model coordination and studio or location scouting. Our studio has a collection of props we use, but if there is something specific you need, we'll chat about it first.
Very. We establish a consistent delivery date during onboarding and maintain it every cycle.
Yes, social and email management is available alongside any retainer. Many brands find that having the same team managing production and channels produces significantly better results. See Social & Email Strategy →
Retainer scope can be reviewed and adjusted at the start of each new minimum commitment period. If your needs grow, we grow with you.